0 Apple Special Event September1, 2010 in San Francisco Part 8

11:06 AM ON SEP 1 2010

Now he’s demonstrating a slideshow. Viewing slideshows seems like the one thing that every single Apple device can do, as long as it has a screen.

11:06 AM ON SEP 1 2010

11:05 AM ON SEP 1 2010

“This is by far the best implementation of Netflix too.” *applause and laughter*

11:05 AM ON SEP 1 2010

11:05 AM ON SEP 1 2010

And now Jobs demonstrates Netflix.

11:04 AM ON SEP 1 2010

11:04 AM ON SEP 1 2010

For shows that you flag as your favorites, each show will show up in your list and have a badge on them showing new episodes that you haven’t watched.

11:04 AM ON SEP 1 2010

Once you start the rental process, the Apple TV will queue up content and will tell you when it’s ready to start watching. So there is SOME local storage for stream queuing purposes, even if you cant’ directly access it for your own stuff. There’s gotta be enough to hold an entire movie from start to stop if you want to jump around inside of a film. Re-streaming wouldn’t make sense.

11:03 AM ON SEP 1 2010

There are customer reviews and Rotten Tomato reviews of content you can see before you rent it, to avoid watching stinkers.

11:02 AM ON SEP 1 2010

ccmascari:

The New Apple TV – READ NOW

11:02 AM ON SEP 1 2010

Now a demo of the new Apple TV.

11:01 AM ON SEP 1 2010

The general UI layout is essentially the same style as the current AppleTV. No drastic change there.

11:00 AM ON SEP 1 2010

11:00 AM ON SEP 1 2010

While he’s doing that, I want to say congratulations to Wilson Rothman and his wife on the new baby. Congrats sir!

11:00 AM ON SEP 1 2010

10:59 AM ON SEP 1 2010

Jobs is showing how to browse around AppleTV to find movies and TV shows to rent.

10:59 AM ON SEP 1 2010

10:59 AM ON SEP 1 2010

Of course you can stream photos and videos and music off your local computer.

10:58 AM ON SEP 1 2010

You can also watch YouTube, stream photos off of Flickr, and stream photos and video off mobileme.

10:58 AM ON SEP 1 2010

10:58 AM ON SEP 1 2010

If you’re a Netflix subscriber, you can get Netflix streaming on AppleTV as well.

10:58 AM ON SEP 1 2010

Jason Chen:

They’ve got ABC and Fox shows because the other studios didn’t want to commit. But Jobs thinks they will “see the light” soon.

10:58 AM ON SEP 1 2010

10:57 AM ON SEP 1 2010

“Remember, these are commercial free as well. Which is nice.”

10:57 AM ON SEP 1 2010

To buy TV shows, it used to be $2.99 to buy them. To rent them, it’ll be 99 cents.

10:57 AM ON SEP 1 2010

10:57 AM ON SEP 1 2010

iTunes will rent first-run HD movies for $4.99 the day and date they come out on DVD.

10:57 AM ON SEP 1 2010

What about content for this thing?

10:56 AM ON SEP 1 2010

You stream content from your computer. No syncing.

10:56 AM ON SEP 1 2010

There’s no storage problem because you just rent them. All streaming. “The rental prices are still so inexpensive you can watch it multiple times and it’s cheaper than buying.

10:56 AM ON SEP 1 2010

10:56 AM ON SEP 1 2010

It’s all HD. They’ve gone to all rentals, so there’s no purchases on AppleTV. You rent everything.

10:55 AM ON SEP 1 2010

10:55 AM ON SEP 1 2010

You plug in the cables, power and HDMI, and comes with an aluminum remote.

10:55 AM ON SEP 1 2010

It has the power supply built in, an HDMi port and an Ethernet port as well as 802.11n Wi-Fi.

10:55 AM ON SEP 1 2010

10:54 AM ON SEP 1 2010

You can hold it in the palm of your hand. Jobs just picked one up and waved it around.

10:54 AM ON SEP 1 2010

10:54 AM ON SEP 1 2010

So the new AppleTV: a black box that’s 1/4 the size of the old one.

10:54 AM ON SEP 1 2010

They want it silent, cool and small.

10:53 AM ON SEP 1 2010

And they don’t want to sync to a computer.

10:53 AM ON SEP 1 2010

They don’t want to manage storage.

10:53 AM ON SEP 1 2010

“This is a hard one for people in the computer industry to understand. But it’s easy for consumers to understand.”

10:53 AM ON SEP 1 2010

They want lower prices for content. They don’t want a computer on their TV.

10:52 AM ON SEP 1 2010

They want everything in HD.

10:52 AM ON SEP 1 2010

What did Apple learn about AppleTV in the last four years? The number one thing users want is Hollywood movies & TV shows whenever they want them.